At the heart of our company lies a simple, yet powerful vision: to bring the tradition of onigiri, a beloved Japanese staple, to the everyday lives of Canadians. Our journey began with a deep passion for food and culture, but more importantly, with a belief that onigiri is more than just a snack—it’s a perfect blend of health, convenience, and deliciousness that deserves a place in everyone’s diet.
The idea for our onigiri company was born from both a love of Japanese cuisine and the realization that the Canadian market was missing out on one of Japan's most cherished comfort foods. For generations, onigiri—rice balls filled with flavorful ingredients and wrapped in nori—has been a go-to food for busy workers, students, and families in Japan. It’s portable, nutritious, and can be enjoyed anytime, anywhere. We saw an opportunity to introduce this time-honored tradition to a new audience, with a modern twist that would make it not only accessible but an essential part of the Canadian diet.
We wanted to create a product that stayed true to its roots, while also catering to the tastes and preferences of a diverse and dynamic community. This goal pushed us to innovate, creating unique flavors and combinations that honored the simplicity of onigiri, yet brought something fresh and exciting to the table.
Starting a business from scratch is never easy, but we were fueled by a clear mission: to bring onigiri to every corner of Canada. Our journey started small. In the early days, we were a close-knit team of food lovers, handcrafting each onigiri with care, making sure every ingredient was perfectly balanced. We partnered with local suppliers to source fresh, high-quality ingredients because we believed in not just convenience, but in offering our customers food that they could feel good about eating.
Today, our company continues to grow, but our mission remains the same. We believe that onigiri is not just a convenient food option, but a way to bring people together. Whether it’s enjoyed as a quick snack or part of a meal, onigiri is versatile, wholesome, and made with love. It’s the perfect answer to the demands of modern life—delicious, portable, and nourishing.
Our vision is to see onigiri become a household name in Canada, where people reach for onigiri not just for its convenience, but because it’s a healthy, satisfying option that they can feel good about. We’re proud to say that our onigiri has found its way into homes, offices, and lunchboxes across the country, and we’re just getting started.